Instagram Post Notifications: This Week in Social Media

posted on 20 Apr 2015 06:09 by womanlycity6183
By Cindy King

Published April 11, 2015 Printer-Friendly

social media researchWelcome to our weekly edition of what's hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What's New This Week?

Instagram Adds Post Notifications: Instagramintroduceda newfeature that allows you to receive push notifications "when your favorite accounts posta photo or video."

Instagram Adds Post NotificationsInstagram's new feature sends push notifications when your favorite accounts post.

Facebook Launches Web Version of Messenger: Facebook introduced "a dedicated desktop experience with the launch of Messenger.com."

Messenger dedicated web experienceMessenger.com is available to English-speaking users globally.

Twitter Introduces Tailored Trends on Mobile: Twitter has made "some updates to the trends experience on mobile to make them more informative and easier to find."

Twitter tailored trends"Trends are a great way to find out what people are talking about on Twitter at a given moment and at a single glance."

Twitter Launches Retweet with Comment Feature: "'Retweet with Comment' allows users to embed a tweet in their own tweets, which lets them get around Twitter's 140-character limit when they writetheir own commentary."

Instagram Adds Two New Creative Tools--Color and Fade: "Use the Color tool to tint the highlights or shadows in your photo...The Fade tool allows you to bring a quiet tone to your photos by softening colors."

Instagram color and fade tools"You can choose from yellow, orange, red, pink, purple, blue, cyan or green to add a colorful flair to the moments you share."

Vine Update for Windows Phones: The latest version of Vine for the Windows phone "introduces a bunch of features" like new camera tools, messages and feed activity.

Vine update for Windows Phone"You can import videos from your camera--from the capture screen, simply tap the new icon in the bottom-left corner."

Other social media news worth following:

YouTube Confirms Plans for an Ads-Free, Subscription-Based Service: In an emailto its partners, YouTubedetails plans to "offer consumers the choice to pay for an 'ads-free' version of YouTube for a monthly fee."

LinkedIn Acquires Online Education Platform lynda.com: LinkedIn believes this partnership will "make it even easier for professionals around the world to accelerate their careers and realize their potential through the learning and development of new skills."

Here are a couple of cool social media tools worth checking out:

Spider: A powerful, real-time social listening tool for Twitter.

Spider Listen Tool"Find everyone relevant to your business on Twitter and capture them in a searchable social database that's analyzed, measured and ranked by influence for engagement."

Dashlane Inbox Scan: A new tool "which will automatically search your email inbox for vulnerable information, including passwords you've shared."

Dashlane Inbox ScanInbox Scan will "scour your emails for vulnerable information."

Weekly Video Tip:

Howto Customize the Web Address for Your Facebook Group Page

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Some interesting studies to note:

The 2014 Social Commerce Breakdown:Ecommerce marketing platform AddShoppers analyzed data from over 10,000 merchants, 1.69billion page views and 304million unique shoppersfor 2014. Based on the activity tracked, AddShoppersfound thatFacebook accounts for the bulk of all social shares at 73.68%. Ecommerce site content shared by shoppers worldwide via Facebook received an average of 1.10 clicks in 2014, making it the toptraffic driver among all social sources as well. StumbleUpon (0.98), Twitter (0.97) and Wanelo (0.94) followed, butno other site broke 0.90 clicks.

The State of Video Ads:Mixpo surveyed125 U.S. agency, brand and publisher executives runningsocial ad campaigns on whichsocial video advertising metrics they tracked most. The findings show thatadvertisers are more interested in trackingengagement with interactive elements (47%) and shares (43%) than views (34%)and CTR (30%).The survey also found thatwhile more advertisers ran video ad campaigns on YouTube (77.8%) than on Facebook (63%) last year, this year more plan to run a campaign on Facebook (87%) than on YouTube (81.5%).

Social Login Trends for Q1 2015: Janrain's latest report,Social Login Trends Across the Web: Q1 2015, reveals that Facebook dominates social login trends, capturing a 45% share of all social logins. After leading theB2B vertical with a 35% share of social logins in Q4 2014, LinkedIn logins decreasedby10% in Q1 2015.Google+ also sawadecrease from last quarter, with a total share of 37%.

How Often Companies Should Blog: HubSpotpulled blogging data from over 13,500 customers to study hownumber of blog posts published per month and in total affect traffic and leads. As expected, both B2C and B2B companies that published more frequently (16+ blog posts per month) gotalmost 3.5timesmore web trafficthan companies that only published 0 - 4 per month. When the data was segmented by company size, it shows thatcompanies of all sizes had the most significantjumpin traffic and return on leads when they published more than11 blog posts per month.

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What do you think? Please share your comments below.

Tags: cindy king, dashlane inbox scan, facebook messenger for web, instagram color tool, instagram fade tool, instragram post notifications, lynda, social media news, spider, twitter retweet with comment, twitter tailored trend, youtube paid subscription

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